Transportation Design Process

The design process is the key to creating new ideas and strategies. “Transportation Design” will give participants insight and knowledge about the future of design, innovation and the design process. Afternoon workshops in small groups will give participants practical experience that will benefit their professional work. This Forum is for business leaders and designers in all professional fields. 


Chris Bangle

Managing Director,Chris Bangle Associates

“Bangle is arguably the most influential auto designer of his generation.” Phil Patton, New York Times, February 20, 2006.

One only needs to look down the street for evidence of Chris Bangle’s ingenuity and far-reaching influence.

A daring designer whose work has provoked endless discussion, Bangle is best known for his tenure as Chief of Design for the BMW group, where he was responsible for bringing the designs of the BMW, Mini Cooper, and Rolls Royce into the twenty-first century.

After attending the University of Wisconsin and graduating from the Art Center College of Design (Pasadena, California), Bangle began his career at Opel in 1981, and then 4 years later moved on to Fiat, where he designed the brazen Coupe Fiat. In 1992, he was named the first American Chief of Design at BMW.

Bangle is no stranger to controversy in the media, but what the journalists do agree on is that no other designer has had such a far-reaching impact in the automotive industry in this century. His mandate to “strategize emotion” through design has energized the typically conservative brand, updating BMW’s classic design with bold, sculptural lines, a far cry from homogenous car design. As a result, his daring designs have helped BMW become the global leader in premium car sales and brought in legions of new fans, spurring rivals to follow suit in emulating this distinctive style. During his time at BMW, he introduced GINA, an experimental concept roadster that explored the amazing effects of replacing the rigid metal skin of a car with a one of fabric that can change the shape and better respond to the challenges of manufacturing and aerodynamics.

After pushing car design language to its limits for twenty-eight years, Bangle announced his departure in February 2009 from the auto industry – but not from car design. He is pursuing his own design-related endeavors from his studio in Italy, focusing on new ideas and cutting-edge innovation.  To create the proper structure for this in March 2009 he founded Chris Bangle Associates s.r.l. (CBA) at a centuries old Borgata in the hills above Clavesana – a famed center for wine in the Piemonte Region of Italy. Today, as the managing Director of CBA, Chris Bangle leads a team of designers and engineers, who, together with the Associates from the CBA clients, use the Borgata as a hybrid “Studio/Design Residency”. The open spaces and beautiful vineyards around the Borgata encourages the imagination; every year Bangle and his colleagues create large  art pieces to add to the environs.

The experiences in design and innovation and the advice Bangle has to offer after over 25 years as a manager make him a speaker in demand; he travels frequently around the world to lecture, teach design, and consult with his Client Associates.  He is married and has a son.



Learn More GINA Light Visionary Model

Chris Bangle on Design

Video TED Talk – Great Cars are Art

TEDx Munich – GINA meets PiNk! Documentary – Chris Bangle, Car Designer

If you want to make your car 15 years looks good, you had to make it 15 years looking.

Story is how the element make up design work together to create narrative.

Study: you had to absorb it into you heart.


Geoff Wardle

Chair of the Graduate Transportation Design Department, Art Center College of Design

Geoff Wardle is currently the Executive Director of Graduate Transportation Design at Art Center College of Design in Pasadena. The program reflects Geoff’s passionate belief that in order to attain a sustainable world we must view transportation from a holistic and integrated perspective. We should choose the optimal mode of transportation for each specific movement of goods or personal mobility – optimal from a point of view of energy usage, non-renewable resources consumed and our planetary wellbeing. However, this is not in any way easy. Being open minded and adaptable is a good start but bringing together all stakeholders in the process of seeking solutions is an imperative. Designers need to take bold initiatives to facilitate this process, a role for which they are well equipped.

With a lifetime’s fascination in the future of all forms of transportation, Wardle first graduated in vehicle and mechanical engineering and then attended the Royal College of Art’s Vehicle Design Master’s program in London. He spent 20 years working with different car and vehicle manufacturers around the globe before becoming involved in full-time design education. These companies included British Leyland, Chrysler, SAAB, International Automotive Design, Ford Australia, Tatra of the Czech Republic and TVS Motor in India. He still consults to transportation companies and research groups around the world.

Geoff is a frequent presenter at international conferences related to transportation, sustainable mobility and design as well as being invited to speak on various national and regional public radio programs. 

The beginnings of a manufacturing technology revolution will change the way cars are built.

Creative people, particularly designers also possess another critical attribute – an attribute that author and management expert, Roger Martin, calls the “Opposable Mind”


Marek Djordjevic

Owner of Marek DjordjevicI Inc.

Marek Djordjevic, 45, was born in Belgrade, former Yugoslavia and received his degree at Art Center College of Design in Pasadena. He began his career at BMW Group, initially based at BMW DesignworksUSA and later at various studio locations in Europe, where he worked on the design of BMW concept and production cars, as well as Mini, MG and Land Rover models during BMW’s ownership of Rover Group.

Djordjevic was with BMW Group for 15 years and is most known for his exterior designs of Rolls-Royce Phantom, the market leader in the super luxury sector, and the experimental, centenary one-off, Rolls-Royce 100EX. His work there also includes the exterior designs of the Phantom Drophead Coupé and the Phantom Coupé.

At Rolls-Royce Djordjevic played a key role in establishing a London-based studio where the new Phantom was created. The car was acclaimed by BBC Top Gear magazine as “the best car in the world.” The bespoke 100EX has been hailed by Esquire  magazine as “the finest car ever to bear the Spirit of Ecstasy mascot and, therefore, the best luxury car ever.”

Djordjevic did more than design the new Rolls-Royce cars. He worked alongside company directors to determine the marque’s future direction, product portfolio and communications. He also worked closely with international press and broadcasters and established direct relations with individual customers around the world.

In September of 2005, Djordjevic, at the time head of exterior design at Rolls-Royce Motor Cars and creative director at BMW DesignworksUSA’s automotive studio, left BMW Group to set up Marek Djordjevic Inc, an independent strategic design and premium brand development agency.

Marek Djordjevic Inc, based in Los Angeles, focuses on land, air and sea vehicles and lifestyle products. It caters to a wide range of clients – from individuals to industrial conglomerates and explores new ideas in exclusive vehicle design, product planning, strategic brand and concept development.

Sharing his professional knowledge, insight and passion, Djordjevic has also been lecturing as Adjunct Professor at Art Center College of Design for over 10 years, fostering the future of creative professionals in Advanced Transportation Design.

We tend to see what we want to see.

Cross- disciplinary view

Cross-industry view

Cross-culture view