Brand+Design Strategy

In today’s world, branding is the key to success. “Branding and Design Strategy” will give participants insight and knowledge about how to develop a brand to increase market share and profits. You will also learn how design strategy can be used to create a more successful business. International branding expert Tim Kobe will share the secrets of his success. Afternoon workshops in small groups will give participants practical experience that will benefit their professional work. This Forum is for business leaders looking for competitive advantage. 

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Tim Kobe


Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989. Today, Eight Inc. has offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore and Beijing and is a leader in innovation and branded experience working with companies such as Apple, Virgin Atlantic Airways, Nike, Coke, Knoll and Citibank. Eight Inc. also received the top award for the Architectural competition “High Density on the High Ground” and were selected to represent the United States at the Architecture Bienniale in Venice Italy.

A graduate of Environmental Design with honors in 1982 from Art Center College of Design. He worked in Los Angeles for Herb Rosenthal and Associates, at the American Broadcasting Company during school and in New York with Murray Gelberg and The Burdick Group in San Francisco.

In 1987, Kobe became a founding partner in West Office Design Associates, a firm focusing on museum and exhibition design that was responsible for the master planning of museums and for several science museum exhibitions in the US and the Hong Kong Science Museum.

Eight Inc. works across many traditional disciplines: strategy, architecture, exhibition, interior design, product, communications and branding. Many projects have received international design awards and have been published in Asia, Europe, and the United States.

Tim Kobe has lectured at the Art Center College of Design, California College of Arts and Crafts, and the San Francisco Academy of Art and on behalf of the US State Department regarding sustainability and architecture in Bangkok and Los Angeles. He was guest lecturer at the prestigious annual Picnic in Amsterdam and at the annual Microsoft Symposium in New York and the Northern Lights Congress in Helsinki Finland.

Kobe is also a trustee at Art Center College of Design and currently serving as Chairman of the Academic Affairs Committee. He also serves on the Board of Directors for the Grabhorn Institute in San Francisco in California and divides his time between California and Singapore.

Human are far more interesting than just customers.


…Shift from functional ideal to aspirational ideal…

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Andy Ogden

Chair of the Graduate Industrial Design department, Art Center College of Design

Formerly Vice President, Executive Designer for Walt Disney Imagineering R&D and an influential automobile designer for Honda Research of America, Andy has been on the Art Center College of Design faculty since 1984 and has helped to educate designers who hold leadership positions around the world today. He is an innovation consultant and since 2005 has designed and led Art Center’s world renowned Graduate Industrial Design Program ( which consistently places at the top of national rankings. Since 2013 he is also the co-creator and executive director of the Innovation Systems Design (ISD) program which offers a dual MS Industrial Design / MBA degree in partnership with the Drucker School of Management at Claremont Graduate College. (

Andy has a strong record in corporate research and development for new growth opportunities, product and service innovation, award-winning design excellence, and innovation management. He has more than 25 years of professional R&D experience and market success in the areas of consumer products, transportation, entertainment, interactive media and education. Andy is the principle inventor of seven U.S. invention patents for immersive displays, human interface systems, robotics, and motion simulation. He is a graduate of Art Center College of Design, B.S. Industrial Design, Transportation, awarded with distinction (1983), Executive Management Program, UCLA Andersen School of Management (2003), Architecture and Environmental Design, the University of Texas at Arlington (1977-1980) 

Define the unmet wants and needs of ideal customer.


Strategy is serious steps over time.


Florian Dengler

Owner of Florian Dengler

Originally from Munich/Germany, Florian studied Communication Design at Art Center College of Design in Switzerland.

After heading the creative departments of international agencies like MetaDesign and frogdesign for almost twenty years, where he was responsible for clients like Lufthansa, Nestlé and Premiere, he decided in 2013 to return to what he likes doing most: to design, to write and to illustrate.

His current clients list includes names like Red Bull, Coca Cola, Magnum and Zimmerli, but also upcoming ventures like the organic cosmetics brand UND GRETEL.

He loves to lecture and dreams of his No. 1 bestseller illustrated children’s book. Florian lives and works in Berlin.

You can find some of his work at

Love what you do and don’t stop dreaming!