Design Forums


ACID offers workshops for company designers to introduce the theory and practice of good design and the importance of effective presentations. Finally, ACID also holds events for students in order to prepare them for professional design careers.



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Product Description

The goal of the create change design forums is to improve the capability of designers inside their company. Attendees can learn the methodology of concept design and development from basic ideas to complete design. Designers will learn and absorb the design process in order to build a creative culture inside their companies.


2018  June 18-22 Beijing

  • Entertainment design and development process.
    -Design value proposition
  • Concept ideation of character and environment
    - Critique
  • Design development
    (Color scripting)
    Critique (lighting design)
  • Design development
    (Mood and storytelling)
    1 on 1 Critique
  • Design development
    Final Presentation

2018 June 18-23 Beijing

  • Day 1
  • Discover - Uncovering unmet needs and territories.
    Techniques: Social listening, Ethnography, Trend-scouting
  • Day 2
  • Concept - Choosing the right concept, features etc.
    Techniques: Concept prototyping, Online community, Quantitative research
  • Day 3
  • Develop - Validating and improving concept/product
    Techniques: Usability research, Participatory design
  • Day 4
  • Refine - Optimizing product and learning for next phase
    Techniques: Analytics, User feedback, Social listening
  • Day 5
  • Presentation

2018 June 18-23 Beijing

  • Introduction / Fundamentals of Excellence
    Automotive Design Process
    - Design challenge
  • Design as Value / Exterior Design Composition
    Form Design Virtues
  • Designing for Experience / Interior Design Composition
    Principles of Interior Design
    - Design challenge & critique
  • The Art of Design Critique and Presentation
    1 on 1 Critique
  • The Future of Cars and Car Design Profession