Vice-President, Design/ Global Creative Director / Nike Global Football
Martin Lotti, in his role as Nike Vice President Design, sets the long term vision and seasonal Creative Direction across Footwear, Apparel and Equipment for Global Football. He leads a global team of designers to build cohesive seasonal collections that deliver on performance features, innovation and business needs.
Most recently, he led the creative efforts for the World Cup 2014 in Brazil introducing breakthrough innovations like the Magista and the Mercurial Superfly football boots and along with 10 national team kits including Brazil National Team.
In his previous role as the Global Olympics Creative Director, he introduced the “Volt Team Nike Look” at the London 2012 Games – a highly visible color – across all federation footwear, which became a signature color for Nike.
During his 17 years tenure at Nike, Lotti has served as well as Global Creative Director for Women’s Training establishing product franchise that drove the business to hit its first billion dollar mark. Other notable projects include designing the Air Max 360 running shoe.
Lotti was born and raised in Fribourg, Switzerland. He received his formal industrial design education from Art Center College of Design and also completed Stanford’s Executive Program.
Lotti’s work is part of the permanent collection at the San Francisco Museum of Modern Art and has been displayed in multiple exhibitions including the Smithsonian’s Cooper-Hewitt National Design Museum. His designs have been recognized with multiple international design awards and he participated on the jury for the iF Design Awardson multiple occasions.
AdAge added Lotti to their 2013 ‘Creativity 50’ list, honoring the 50 most influential Creative Figures. Portland Business Journal selected him for the ’40 under 40’ list. Time magazine called him “Nike’s Creative Whiz” and Ultan Guilfoyle, Curator of Guggenheim Museum in New York called Martin “One of the most gifted designer of his generation”.