Insight to Automobile Design in the Internet Age
About Speaker:Shao Jingfeng Director, SAIC MOTOR R&D Center Design Department
Mr. Shao Jingfeng is the design director in SAIC Motor Passenger Vehicle Technical Center. Mr. Shao Jingfeng worked for Shanghai Volkswagen after graduation, during when he designed NEEZA concept car, new PASSAT Lingyu, LAVIDA and many other successful production cars.
Mr. Shao Jingfeng has been responsible for Roewe and MG car design since 2011. In 2015, he launched Roewe VISION-R concept car with new generation Roewe design language–rhymic design. and be used in new Internet car Roewe RX5 and and Roewe i6. They both earned great market success. In 2016 he launched new MG design language – emotional design. Meanwhile many new MG cars are launched successfully together like MG ZS. In 2017 Shanghai Autoshow, he launched Roewe Vision-E and MG E-motion concept cars, which indicates the future direction for SAIC new energy cars!
With Roewe RX5’s design, Mr. Shao Jingfeng has won the 64th German IF Design Award in 2017.