Gordon Bruce Protrait Jan 2014 croppedsmall (2)

Gordon Bruce

Owner, Gordon Bruce Design and Design Consultant

Gordon Bruce began his career working at Eliot Noyes Architecture & Industrial Design with clients such as IBM, Cummins, Westinghouse and Mobil.  In 1985, he started his own business, Gordon Bruce Design LLC.  Throughout his career he has worked in Europe, Asia & the USA with multinational corporations on a wide range of products – airplanes, office products, computers, medical products, interiors, vehicles, furniture, etc.  Moreover, he has consulted with a wide range of clients such as IBM, Mobil Oil, Polaroid, Siemens, Samsung, Porsche Design, GE, etc.


From 1991 – 1994, he was hired by Art Center College of Design as a vice president of Asian Affairs to help set up a campus in Kyoto.  From 1995 to 1999, Mr. Bruce was hired by Samsung to serve as their Product Design Chairman for the “Innovative Design Lab of Samsung” – ids – which was a program championed by Samsung’s Chairman, Lee, Kun – Hee.   While living in Seoul, he helped to develop a very unique curriculum to reeducate Samsung’s best designers


From 2000 to 2003, Mr. Bruce designed all the furniture for Moshe Safdie Architects’ Salt Lake City Public Library.  From 2001 to 2003 Bruce worked with IBM’s Thomas Watson Research Center, New York, and other IBM research centers – Zurich, Paris and Haifa – designing a virtual / physical campus concept for ETH – Eidgenossische Technische Hochschule – in Zurich, Switzerland.   In 2003, Bruce was hired by Porsche Design to assist in opening their US office and from 2002 to 2009; he served as Chairman of Lenovo’s Consulting Design Committee.  From 2003 to 2009, he also was the head design consultant to OSIM, in Singapore.  He has recently worked with GE Appliances and is presently working with the Bühler Group, in Switzerland, and Huawei Technologies, in Shenzhen and Shanghai.


Mr. Bruce’s designs have been included in the Permanent Design Collectionsat the Museum of Modern Art (MoMA), New York, Centre Georges Pompidou,Paris, Smithsonian’s National Museum, Wash. DC, The Computer History Museum, San Jose, and his work has been shown at the Victoria and Albert Museum, London.  Moreover, he has received grants from the Connecticut Art Commission, the National Endowment of the Arts (NEA), and the Graham Foundation for Fine Arts, Chicago.  He has received awards from Industrial Design Magazine (“Excellence in Design” and “Gold”) and AXIS Magazine (“Fifty recognized Designer’s designs”).  Most recently, he received Art Center College of Design’s “Lifetime Achievement Award”.


He has been a visiting professor at schools in the US, such as the University of Illinois Champaign-Urbana and he lectures annually at Harvard’s GSD.  In China, he has been a visiting professor at Tsinghua University, Hunan University, Northern Polytechnic University Xi’an, University of Science and Technology Beijing, Guangdong Industrial Design Institute – and Shih-Chien, in Taipei.  Bruce is also an advisor for the GID master’s program run by Pratt Institute, New York, Keio University, Japan, and the Royal College of Art and the Imperial College in England.


He has served as a design jury member for many design competitions – Yale, School of Architecture, Alias Wave Front, Reebok, I.D. Magazine, Stuttgart Design Center, Design Turkey, etc., and for the last 8 years, he has been a jury member for the highly regarded Red Dot Design Award, in Essen, Germany and in Singapore.  He has written for many international design publications.  Hismonograph – Eliot Noyes: A Pioneer of Design and Architecture in the Age of American Modernism – was published by Phaidon Press, London, in 2007.