De Liu

Co-founder and Vice-President of Mi Company

Liu is in charge of design strategy, industrial design, graphic and packaging design and investment and corporate strategy of consumer products at Xiaomi Corporation.  He leads the design of handset and mobile accessories, achieving sales of 7.3 million handsets and a revenue of 12.6 billion RMB in 2012. 

Liu has won many international design awards, including the Osaka International Design Competition, Red Star Design Award, LG International Design Competition, and the China Top 10 Enterprises for Design, and the PlasticLine Design Award in Italy.  

Liu earned a Master’s degree in Industrial Design at Art Center College of Design in Pasadena, California, and a Master’s degree in Mechanical Design at Beijing Institute of Technology. He was the Chair and Co-founder of the Industrial Design Department at University of Science and Technology Beijing.