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About Art Center College of Design

Art Center College of Design, located in Pasadena, California, United States, is one of the top design colleges in the world. Founded in 1930, its Industrial Design and Automotive Design programs are ranked number one in the United States.
The graduates of Art Center are leaders in their fields around the world and have introduced new creative practices for many generations. In the Film Industry, famous Art Center graduates include the directors Michael Bay (Transformer), Zack Snyder (“Man of Steel”) and Syd Mead (“Bladerunner”). Art Center graduates have been Chief Designers at all the major car companies around the world, including Chris Bangle (BMW), Ken Okuyama (Porsche), and Franz von Holzhausen (Tesla). Art Center graduates Yves Behar (Fuseproject), Laura Dye (Nike) and De Liu (MiPhone) have achieved international success in product design and branding.
Art Center College of Design has a long history of working closely with industry professionals. In the 1990’s, Art Center worked with Samsung Electronics to make the company more innovative. From this collaboration, Art Center is credited with changing the business culture of Samsung. Today, Art Center creates sponsored projects and design storms with companies such as: Microsoft, HP, Disney, GE, Honda, BMW, Boeing, Nestle, among many others.

More: http://www.artcenter.edu/

About Create Change Design Forums

ArtCenter Institute of Design (ACID) is the exclusive partner of ArtCenter College of Design for the purpose of creating educational opportunities in China. From this partnership, ACID has the unique advantage of bringing many famous designers from the prestigious ArtCenter to China. ACID also has a strategic partnership with the Beijing Industrial Design Center (BIDC). Beginning in 2014, ACID held nine “Create Change Design Forums” in China attracting participants from over 100 Chinese companies. Based on the great success and popularity of the “Create Change Design Forums,” ACID is expanding its educational platforms in China.
ACID will offer short forums for the leadership team of individual companies, focusing on the process of innovation, business and branding strategy, and design management. Also, ACID offers workshops for company designers to introduce the theory and practice of good design and the importance of effective presentations. Finally, ACID also holds events for students in order to prepare them for professional design careers.
Starting in 2016, ACID will launch a new opportunity for companies to learn from the professional expertise of prominent ArtCenter alumni and faculty. ACID will work with Chinese companies in a consulting partnership to build a culture of innovation and to give the companies a competitive advantage. Based on the company’s needs and goals, ACID will put together a unique team of designers and business strategists to work with company leadership and designers on specific company projects or to help launch a new creative vision and strategy.

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